Asco Equipment

In 1965 Caterpillar Tractor Company bought Towmotor, and Associated Supply Company, Inc. became a Caterpillar lift truck dealer. In 1969 Associated Supply Company, Inc. bought the Clark Michigan dealership for West Texas and New Mexico. Because of a Clark-Volvo joint venture and merger in 1985, ASCO became a Volvo Construction Equipment dealer. ASCO has opened several additional stores throughout the years. In 2008 ASCO opened a new location in Abilene and one month later purchased Roberson Rent All in San Angelo, TX. December 18, 2009, ASCO acquired Texana Machinery in San Antonio and Austin. Texana Machinery added the CASE Equipment line to ASCO. Today, ASCO Equipment represents the Caterpillar lift truck line, Mitsubishi, Crown, JCB, Volvo, Bobcat, Case, Genie, JLG, Kawasaki and several other lines of well known and respected construction machinery, material handling equipment, used forklifts, wheel loaders, contractor supplies...

  Bill's sons joined him in the company in 1973 and 1975. W.B. (Brax) Wright, in Lubbock, is the CEO and J.S. (Steve) Wright, in Amarillo, is the President of the company. Paula’s son, Chase Key, joined ASCO in 2009 and is the first of the third generation to return to ASCO. Courtney Wright Vanderham, Steve’s daughter, joined the company August 2, 2010, and John Wright, Brax' son, joined the company on January 2nd, 2013. The company has continued to greatly expand not only in new and used equipment sales, heavy equipment service and parts for sale but also into equipment rental. Today, ASCO is the oldest material machinery and construction equipment dealership under continuous single-family ownership in West Texas. Bill, Brax, and Steve work with more than 500 other company members from twenty two locations in Beaumont, Lubbock, Amarillo, Odessa, Perryton, Midland, Clovis, Wichita Falls, Houston, Abilene, Euless, San Angelo, Sherman, San Antonio, Tyler, Austin, Bryan, Brenham, and Belton to form Team ASCO.

ASCO PURPOSE