The crowd at Kyle Field for the Texas A&M-Auburn football game on Saturday will be able to participate in a “full-stadium card stunt” taking place at half-time, according to a statement from Mark Klemm, the campaign director for the A&M Foundation.
Klemm said the card stunt is in honor of the launch of a $4 billion fundraising campaign, Lead by Example, that A&M announced on Thursday.
Cards wrapped in plastic will be placed on stadium seats before fans arrive. According to Klemm, after the Aggie Band performs at halftime, the announcer will prompt the crowd to hold up the cards to create a “spectacular visual.” It's unclear what message the cards will spell out.
The Lead by Example campaign is an effort to raise $4 billion by 2020, making it the second-largest fundraising effort at a university behind UCLA.
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