Whether online or in-store, a bad shopping experience can be memorable for all of the wrong reasons. E-commerce platforms—large stores like Amazon and Target leading the way with small mom-and-pop shops learning from their example—are all battling it out for attention from customers.
Companies must attract the attention of customers, while also gaining loyalty and positive reviews. The data shows that experienced shoppers are aware of this and prefer some incentives over others. And if e-commerce sites are going to get their target buyer to prefer online shopping to the instant gratification of shopping in-person, they need to sweeten the deal.
To find out what leads consumers to the checkout page, Clyde analyzed data from a survey conducted in 2020 by Global Web Index among 125,195 internet users aged 16–64. The results showed what they prefer, and what they’re willing to spend more on to get products delivered. You’ll find that cash is still valued and that reward points aren’t just for fancy credit cards. One incentive on this list even involves prioritizing pick-up options.
Keep reading to see what incentives lead to e-commerce purchases.